Everyone has their own addiction and my addiction has always been getting a good deal. I just paid full price for a purse because my sale purse was defective. This was not a good day for me. I haven’t paid asking price for a retail item in about never. I always prized quantity over quality. This was exemplified even in childhood. My cousin and I would go to the candy store a few times a week. Each of our mothers gave us a dollar. My cousin, the spendthrift, would buy two things that always seemed to be more than a dollar. While I would rack up on multiple inexpensive items: Now or Laters, Pixie Stix, pop rings, Blow pops, Lemonheads and Bazooka Joes. And I always had money to give to my cousin so she could buy the good candy: candy bracelets, Snickers, Reese’s Cups. Those items were 55 cents a piece and so not worth it. I tried to convince her to only buy one candy bar and a bunch of small items, but she rarely did.
This continued into my adult life. I own entire outfits (okay some of these outfits just consist of dresses, which is actually my favorite kind of outfit) that cost less than my beloved luxury lip gloss. Hey, I am not tremendously cheap. That lip gloss costs between $25 and 30 dollars, depending on the brand. However, lately I feel my dealers, I mean suppliers, umm, retailers are failing me. Last Friday, I received a mailer advertising a free tote with purchase! A free tote! I worked conferences and conventions for three years: I own plenty of free totes. I own so many totes that I give them away to needy people struggling to carry multiple items.
I need these retailers to advance their efforts, if they plan to keep me on the roster. Therefore, I am issuing Ten Crack Commandments for retailers to maintain my business. You will thank me for it later. Here are the first two.
1. Thou Shall Not Notify Me of Nonsense.
What is nonsense? About 90% of my current email comes from places where I purchased something in the past. Most of the correspondence is useless:
- Telling me that there is new product (So)
- Free shipping (Wow, $10 or less savings)
- News reports about your product (Wow, Cosmo rated you a 10, now where’s my discount?)
Seriously. One evil retailer that will not be named toyed with my sanity by sending three – four emails a day reminding me that it is Christmas and kids like presents. I couldn’t shake them. I blocked them, but they kept changing their email address slightly. I did the remove me from your list button click. Finally, I just boycott them. I haven’t purchased anything from them since this unfortunate onslaught of messages.
2. Correspondence Shall Only Include Coupons.
Yes, only real, substantial coupons, worth 30% off or more. I will make exceptions to emails and letters alerting me to sales where the entire store is 30% off or more. A sale, however, only meets this threshold at 30% and nothing lower, unless it is a luxury brand or a retailer that only has biannual sales. My skincare company does two coupons a year: one at 20% off and one for $20 off a $75 purchase. This is a big deal. This does count. Plus, retailers should understand that I am great at math. Giving me a $15 off a $75 purchase is only a 20% discount. Therefore, this doesn’t count. I will not have my time wasted with deleting your email. Just don’t send it in the first place.
Stay tuned for more.